dc.contributor.author |
Ward, Cecilia |
spa |
dc.contributor.author |
Baena Graciá, Verónica |
spa |
dc.date.accessioned |
2014-03-18T10:10:18Z |
|
dc.date.available |
2014-03-18T10:10:18Z |
|
dc.date.issued |
2013 |
spa |
dc.identifier.citation |
Baena-Graciá, V., & Ward, C. (2013). Multichannel marketing and its impact on customer based brand equity. In II International Conference on Business Servitization, 7-8 de noviembre. Granada. |
spa |
dc.identifier.isbn |
9788494187261 |
spa |
dc.identifier.uri |
http://hdl.handle.net/11268/2301 |
|
dc.language.iso |
eng |
spa |
dc.title |
Multichannel marketing and its impact on customer based brand equity |
spa |
dc.type |
conferenceObject |
spa |
dc.description.impact |
No data (2013) |
spa |
dc.rights.accessRights |
openAccess |
en |
dc.subject.unesco |
Marketing |
spa |
dc.subject.unesco |
Marca registrada |
spa |
dc.description.filiation |
UEM |
spa |
dc.relation.publisherversion |
https://www.omniascience.com/books/index.php/proceedi ngs/catalog/view/50/227/220-1 |
|
dc.peerreviewed |
Si |
spa |