Understanding cyclists’ perceptions, keys for a successful bicycle promotion

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dc.contributor.author Fernández Heredia, Álvaro
dc.contributor.author Monzón de Cáceres, Andrés
dc.contributor.author Jara-Díaz, Sergio
dc.date.accessioned 2014-03-31T09:04:54Z
dc.date.available 2014-03-31T09:04:54Z
dc.date.issued 2014 spa
dc.identifier.citation Fernández-Heredia, A., Monzón, A., & Jara-Díaz, S. (2014). Understanding cyclists’ perceptions, keys for a successful bicycle promotion. Transportation Research Part A: Policy and Practice, 63, 1-11. spa
dc.identifier.issn 09658564 spa
dc.identifier.uri http://hdl.handle.net/11268/2478
dc.description.abstract Many variables that influence bicycle use beyond time and cost have been included in models of various types. However, psycho-social factors that make the bicycle eligible as a modal alternative have not been identified properly. These factors are related to intention, attitudes and perceptions, and their identification can contribute to obtain the keys for a successful bicycle policy. Here, an in-depth investigation of cyclists’ perceptions is attempted using a large university survey designed and collected ad hoc, and then applying exploratory and confirmatory factor analyses. After identifying fourteen factors, a structural equations model was estimated to find structure and relationships among variables and to understand users’ intentions to use the bike. Four (latent) variables are identified, namely convenience, pro-bike, physical determinants and exogenous restrictions. The main conclusion is that convenience (flexible, efficient) and exogenous restrictions (danger, vandalism, facilities) are the most important elements to understand the attitudes towards the bicycle. spa
dc.language.iso eng spa
dc.title Understanding cyclists’ perceptions, keys for a successful bicycle promotion spa
dc.type article spa
dc.description.impact 2.789 JCR (2014) Q1, 20/333 Economics, 5/29 Transportation spa
dc.identifier.doi 10.1016/j.tra.2014.02.013 spa
dc.rights.accessRights closedAccess en
dc.subject.uem Bicicletas spa
dc.subject.uem Ciclismo spa
dc.subject.unesco Bicicleta spa
dc.description.filiation UEM spa
dc.peerreviewed Si spa

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