Corporate Reputation and its Social Responsibility: a Comprehensive Vision

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dc.contributor.author Mattera, Marina
dc.contributor.author Baena Graciá, Verónica
dc.date.accessioned 2014-04-08T15:08:03Z
dc.date.available 2014-04-08T15:08:03Z
dc.date.issued 2012 spa
dc.identifier.citation Mattera, M., & Baena-Graciá, V. (2012). Corporate reputation and its social responsibility: a comprehensive vision. Cuadernos de Estudios Empresariales, 22, 129-149 spa
dc.identifier.issn 11316985 spa
dc.identifier.uri http://hdl.handle.net/11268/2686
dc.description.abstract How a firm is portrayed in the context in which it operates is the most important element regarding the present and future perception that consumers, suppliers, and all stakeholders have of such a company. Furthermore, the actions carried out by an enterprise significantly affect the image, reputation, awareness and opinion that others have, that is the firm’s reputation. Literature has analyzed the evolution of corporate reputation identifying major research lines and frameworks published until nowadays. However, there is still lack of a unified comprehensive review analyzing the relation between CR and Corporate Social Responsibility. The present study covers this gap by complementing Fetscherin and Usunier’s (2012) study. Specifically, focusing on: i) workplace (employees); ii) marketplace and financial performance; iii) operations, innovation and stakeholder relations; iv) corporate image, branding, and marketing; we establish a link between the different factors that affect Corporate Reputation and their interrelations. Additionally, it is detailed the managerial implications of the evidenced relation, in order to improve the business strategy and achievement of a competitive advantage. spa
dc.language.iso eng spa
dc.title Corporate Reputation and its Social Responsibility: a Comprehensive Vision spa
dc.title.alternative Reputación corporativa y su responsabilidad social: una visión comprehensiva spa
dc.type article spa
dc.description.impact 0.077 IN-RECS (2011) Q2, 42/76 Economía spa
dc.identifier.doi 10.5209/rev_CESE.2012.v22.44648 spa
dc.rights.accessRights openAccess spa
dc.subject.uem Responsabilidad social de la empresa spa
dc.subject.unesco Responsabilidad social spa
dc.description.filiation UEM spa
dc.relation.publisherversion http://revistas.ucm.es/index.php/CESE/article/view/44 648 spa
dc.peerreviewed Si spa

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