European franchise expansion into Latin America. Evidences from the Spanish franchise system

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dc.contributor.author Baena Graciá, Verónica
dc.contributor.author Cerviño Fernández, Julio
dc.date.accessioned 2014-06-17T08:31:28Z
dc.date.available 2014-06-17T08:31:28Z
dc.date.issued 2014 spa
dc.identifier.citation Baena-Graciá, V., & Cerviño-Fernández, J. (2014). European franchise expansion into Latin America: evidences from the Spanish franchise system. In EMAC: 43rd European Marketing Academy Annual Conference, June 3-6 (pp. 160). València. spa
dc.identifier.isbn 9788437094533 spa
dc.identifier.uri http://hdl.handle.net/11268/3288
dc.description.abstract Although the body on international marketing focuses on emerging markets is growing, the attention paid to the Latin American context continues to be very limited. In an attempt to enhance the knowledge that managers and scholars have on franchising expansion, the present study examines how a number of market conditions may drive diffusion of franchising into those nations. Results obtained in this study are useful for understanding and predicting the demand for franchising in Latin American countries. Moreover, the present work explores how market conditions may drive international diffusion of franchising into Latin American markets. spa
dc.language.iso eng spa
dc.publisher Universitat de València spa
dc.subject.other Country Choice spa
dc.subject.other Internationalization spa
dc.subject.other Franchising spa
dc.title European franchise expansion into Latin America. Evidences from the Spanish franchise system spa
dc.type conferenceObject spa
dc.description.impact No data (2014) spa
dc.identifier.doi 10.1108/MRR-08-2013-0185 spa
dc.rights.accessRights closedAccess spa
dc.subject.uem Franquicia - España spa
dc.subject.uem Empresas multinacionales spa
dc.subject.unesco Empresa transnacional spa
dc.subject.unesco Europa spa
dc.subject.unesco España spa
dc.subject.unesco América Latina spa
dc.description.filiation UEM spa
dc.peerreviewed Si spa

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