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European franchise expansion into Latin America: Evidence from the Spanish franchise system

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dc.contributor.author Baena Graciá, Verónica
dc.date.accessioned 2015-02-16T09:31:55Z
dc.date.available 2015-02-16T09:31:55Z
dc.date.issued 2015
dc.identifier.citation Baena , V. (2015). European franchise expansion into Latin America: Evidence from the Spanish franchise system. Management Research Review, 38(2), 149 - 165 spa
dc.identifier.issn 20408269 spa
dc.identifier.uri http://hdl.handle.net/11268/3839
dc.description.abstract This study aims to enhance the knowledge that managers and scholars have on franchising expansion. In this sense, it is worth mentioning that although the body of literature on international management focusing on emerging markets is growing, the attention paid to the Latin American context continues to be limited. This is surprising given the substantive economic importance of the region with a population over 590 million, and a gross domestic product of approximately US$5 trillion. To cover this gap, the present study examines how a number of market conditions may drive diffusion of franchising into Latin America: geographical distance, cultural distance, political stability and economic development. The authors also controlled for the host country’s market potential, transparency, unemployment rate and efficiency of contract enforcement spa
dc.language.iso eng spa
dc.title European franchise expansion into Latin America: Evidence from the Spanish franchise system spa
dc.type article spa
dc.description.impact 0.412 SJR (2015) Q2, 83/285 Business, management and accounting spa
dc.identifier.doi 10.1108/MRR-08-2013-0185
dc.rights.accessRights openAccess spa
dc.subject.uem Franquicia spa
dc.subject.unesco Empresa spa
dc.description.filiation UEM spa
dc.peerreviewed Si spa


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