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Assessing the influence of motivations and attitude on mobile social networking use

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dc.contributor.author Sanz Blas, Silvia
dc.contributor.author Ruiz Mafé, Carla
dc.contributor.author Martí Parreño, José
dc.contributor.author Hernández Fernández, Asunción
dc.date.accessioned 2015-06-24T12:34:58Z
dc.date.available 2015-06-24T12:34:58Z
dc.date.issued 2013
dc.identifier.citation Sanz-Blas, S., Ruiz-Mafé, C., Martí-Parreño, J., & Hernández-Fernández, A. (2013). Assessing the influence of motivations and attitude on mobile social networking use. Global Business Perspectives, 1(2), 164-179. spa
dc.identifier.issn 21940061
dc.identifier.issn 2194007X
dc.identifier.uri http://hdl.handle.net/11268/4110
dc.description.abstract Social media have become one of the strongest growing Web 2.0 services worldwide as they are a powerful tool for consumers to recommend products and services. The influence of social networking sites in purchase behaviour and their growing use by consumers justify the need to further study key drivers of users’ behaviour. Although there is now a significant body of literature on the use of social networks from a computer, there is scant literature on their use from mobile devices. As media convergence is a reality nowadays, there is a need to know if consumers behave in the same way when a service is accessed from different platforms. The present work aims to analyse the relationships between motivations, attitude and frequency of mobile social networking. spa
dc.language.iso eng spa
dc.title Assessing the influence of motivations and attitude on mobile social networking use spa
dc.type article spa
dc.description.impact No data (2013) spa
dc.identifier.doi 10.1007/s40196-012-0008-x spa
dc.rights.accessRights openAccess spa
dc.subject.uem Redes sociales spa
dc.subject.unesco Internet spa
dc.subject.unesco Medios sociales spa
dc.description.filiation UEV spa
dc.peerreviewed Si spa


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