A proactive market orientation for the postgraduate programs

Peralt Rillo, Agustín; Ribes Giner, Gabriela

Home

dc.contributor.author	Peralt Rillo, Agustín
dc.contributor.author	Ribes Giner, Gabriela
dc.date.accessioned	2015-06-24T14:05:28Z
dc.date.available	2015-06-24T14:05:28Z
dc.date.issued	2013
dc.identifier.citation	Peralt-Rillo, A., y Ribes-Giner, G. (2013). A proactive market orientation for the postgraduate programs. Dirección y Organización, (50), 37-47.	spa
dc.identifier.issn	2171-6323
dc.identifier.issn	1132-175X
dc.identifier.uri	http://hdl.handle.net/11268/4138
dc.description.abstract	The present study aims to help universities to develop a proactive market orientation as the precedent for a successful innovation policy for their postgraduate programs through a deep review of the concepts of “proactive market orientation” of the postgraduate market and its relative “postgraduate decision-making process”. This ‘decision-making process model’ will be the perfect framework which will facilitate different reflections about customers (adult students), companies (employers) and universities and all their possible interactions which can exist under a “proactive market orientation” and the consequent strategies for a successful innovation policy.	spa
dc.language.iso	eng	spa
dc.title	A proactive market orientation for the postgraduate programs	spa
dc.type	article	spa
dc.description.impact	0.159 SJR (2013) Q4, 32/44 Decision sciences (miscellaneous)	spa
dc.rights.accessRights	openAccess	spa
dc.subject.uem	Enseñanza superior - España	spa
dc.subject.uem	Universidades - España	spa
dc.subject.unesco	Enseñanza superior	spa
dc.description.filiation	UEV	spa
dc.relation.publisherversion	https://www.revistadyo.es/DyO/index.php/dyo/article/v iew/430
dc.peerreviewed	Si	spa