A proactive market orientation for the postgraduate programs

ABACUS/Manakin Repository

Show simple item record

dc.contributor.author Peralt Rillo, Agustín
dc.contributor.author Ribes Giner, Gabriela
dc.date.accessioned 2015-06-24T14:05:28Z
dc.date.available 2015-06-24T14:05:28Z
dc.date.issued 2013
dc.identifier.citation Peralt-Rillo, A., y Ribes-Giner, G. (2013). A proactive market orientation for the postgraduate programs. Dirección y Organización, (50), 37-47. spa
dc.identifier.issn 21716323
dc.identifier.issn 1132175X
dc.identifier.uri http://hdl.handle.net/11268/4138
dc.description.abstract The present study aims to help universities to develop a proactive market orientation as the precedent for a successful innovation policy for their postgraduate programs through a deep review of the concepts of “proactive market orientation” of the postgraduate market and its relative “postgraduate decision-making process”. This ‘decision-making process model’ will be the perfect framework which will facilitate different reflections about customers (adult students), companies (employers) and universities and all their possible interactions which can exist under a “proactive market orientation” and the consequent strategies for a successful innovation policy. spa
dc.language.iso eng spa
dc.title A proactive market orientation for the postgraduate programs spa
dc.type article spa
dc.description.impact 0.159 SJR (2013) Q4, 32/44 Decision sciences (miscellaneous) spa
dc.rights.accessRights openAccess spa
dc.subject.uem Enseñanza superior - España spa
dc.subject.uem Universidades - España spa
dc.subject.unesco Enseñanza superior spa
dc.description.filiation UEV spa
dc.peerreviewed Si spa

Files in this item

Files Size Format View

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record