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A proactive market orientation for the postgraduate programs

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dc.contributor.author Peralt Rillo, Agustín
dc.contributor.author Ribes Giner, Gabriela
dc.date.accessioned 2015-06-24T14:05:28Z
dc.date.available 2015-06-24T14:05:28Z
dc.date.issued 2013
dc.identifier.citation Peralt-Rillo, A., y Ribes-Giner, G. (2013). A proactive market orientation for the postgraduate programs. Dirección y Organización, (50), 37-47. spa
dc.identifier.issn 21716323
dc.identifier.issn 1132175X
dc.identifier.uri http://hdl.handle.net/11268/4138
dc.description.abstract The present study aims to help universities to develop a proactive market orientation as the precedent for a successful innovation policy for their postgraduate programs through a deep review of the concepts of “proactive market orientation” of the postgraduate market and its relative “postgraduate decision-making process”. This ‘decision-making process model’ will be the perfect framework which will facilitate different reflections about customers (adult students), companies (employers) and universities and all their possible interactions which can exist under a “proactive market orientation” and the consequent strategies for a successful innovation policy. spa
dc.language.iso eng spa
dc.title A proactive market orientation for the postgraduate programs spa
dc.type article spa
dc.description.impact 0.159 SJR (2013) Q4, 32/44 Decision sciences (miscellaneous) spa
dc.rights.accessRights openAccess spa
dc.subject.uem Enseñanza superior - España spa
dc.subject.uem Universidades - España spa
dc.subject.unesco Enseñanza superior spa
dc.description.filiation UEV spa
dc.peerreviewed Si spa


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