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Value co-creation among hotels and disabled customers: An exploratory study

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dc.contributor.author Navarro, Susana
dc.contributor.author Andreu, Luisa
dc.contributor.author Cervera, Amparo
dc.date.accessioned 2015-08-27T07:30:08Z
dc.date.available 2015-08-27T07:30:08Z
dc.date.issued 2014
dc.identifier.citation Navarro, S., Andreu, L., & Cervera, A. (2014). Value co-creation among hotels and disabled customers: An exploratory study. Journal of Business Research, 67(5), 813-818. spa
dc.identifier.issn 01482963
dc.identifier.uri http://hdl.handle.net/11268/4286
dc.description.abstract This study examines how service supplier and buyer value co-creation influences buyers' attitudes toward service providers. Service-dominant logic is a prevalent concept in the services industry, providing an important marketing theory in which intangible resources, co-creation of value, and relationships are the keys to determining marketing exchanges. This research describes a model for analyzing value co-creation management in the hotel industry, focusing on the specific market segment of disabled customers. This framework helps foster value co-creation to increase the benefits for participants during each stage of their relationship. The paper also presents the managerial implications of the research findings. spa
dc.language.iso eng spa
dc.title Value co-creation among hotels and disabled customers: An exploratory study spa
dc.type article spa
dc.description.impact 1.480 JCR (2014) Q2, 55/115 Business spa
dc.identifier.doi 10.1016/j.jbusres.2013.11.050
dc.rights.accessRights openAccess spa
dc.subject.uem Industria hotelera spa
dc.subject.unesco Industria hotelera spa
dc.description.filiation UEV spa
dc.peerreviewed Si spa


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