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Corporate social responsibility, firm management and international experience as driving factors of a company’s brand reputation

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dc.contributor.author Cerviño Fernández, Julio
dc.contributor.author Mattera, Marina
dc.contributor.author Baena Graciá, Verónica
dc.date.accessioned 2015-09-18T10:26:45Z
dc.date.available 2015-09-18T10:26:45Z
dc.date.issued 2015
dc.identifier.citation Cerviño, J., Mattera, M., y Baena, V. (2015). Corporate social responsibility, firm management and international experience as driving factors of a company’s brand reputation. En: Actas del XVI Congreso Nacional de Marketing, 9-11 de septiembre de 2015, Pamplona. spa
dc.identifier.isbn 9788416462513
dc.identifier.uri http://hdl.handle.net/11268/4347
dc.language.iso eng spa
dc.publisher ESIC spa
dc.subject.other Brand reputation spa
dc.subject.other Corporate social responsability spa
dc.subject.other Brand management spa
dc.title Corporate social responsibility, firm management and international experience as driving factors of a company’s brand reputation spa
dc.type conferenceObject spa
dc.description.impact No data (2015) spa
dc.rights.accessRights openAccess spa
dc.subject.uem Responsabilidad social de la empresa spa
dc.subject.unesco Marketing spa
dc.description.filiation UEM spa
dc.peerreviewed Si spa


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