The role of sports as an agent of social change and marketing performance: Examining the charitable face of Real Madrid

dc.contributor.author	Baena Graciá, Verónica
dc.contributor.editor	Chadwick, Simon
dc.contributor.editor	Desbordes, Michel
dc.contributor.editor	Nicolas, Chavanat
dc.date.accessioned	2015-09-29T08:32:25Z
dc.date.available	2015-09-29T08:32:25Z
dc.date.issued	2015
dc.identifier.citation	Baena Graciá, V. (2015). The role of sports as an agent of social change and marketing performance: Examining the charitable face of Real Madrid. In Chadwick, S., Chanavat, N., & Desbordes, M. Handbook of Sports Marketing (pp. 351-364). Taylor and Francis.	spa
dc.identifier.isbn	9781138823518
dc.identifier.uri	http://hdl.handle.net/11268/4364
dc.language.iso	eng	spa
dc.publisher	Taylor & Francis	spa
dc.relation.ispartofseries	Routledge International Handbooks	spa
dc.title	The role of sports as an agent of social change and marketing performance: Examining the charitable face of Real Madrid	spa
dc.type	bookPart	spa
dc.description.impact	No data (2015)	spa
dc.rights.accessRights	closedAccess	spa
dc.subject.uem	Marketing - Deportes	spa
dc.subject.uem	Real Madrid Club de Fútbol	spa
dc.subject.unesco	Marketing	spa
dc.subject.unesco	Deporte	spa
dc.description.filiation	UEM	spa
dc.peerreviewed	Si	spa