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The role of sports as an agent of social change and marketing performance: Examining the charitable face of Real Madrid

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dc.contributor.author Baena Graciá, Verónica
dc.contributor.editor Chadwick, Simon
dc.contributor.editor Desbordes, Michel
dc.contributor.editor Nicolas, Chavanat
dc.date.accessioned 2015-09-29T08:32:25Z
dc.date.available 2015-09-29T08:32:25Z
dc.date.issued 2015
dc.identifier.citation Baena Graciá, V. (2015). The role of sports as an agent of social change and marketing performance: Examining the charitable face of Real Madrid. In Chadwick, S., Chanavat, N., & Desbordes, M. Handbook of Sports Marketing (pp. 351-364). Taylor and Francis. spa
dc.identifier.isbn 9781138823518
dc.identifier.uri http://hdl.handle.net/11268/4364
dc.language.iso eng spa
dc.publisher Taylor & Francis spa
dc.relation.ispartofseries Routledge International Handbooks spa
dc.title The role of sports as an agent of social change and marketing performance: Examining the charitable face of Real Madrid spa
dc.type bookPart spa
dc.description.impact No data (2015) spa
dc.rights.accessRights closedAccess spa
dc.subject.uem Marketing - Deportes spa
dc.subject.uem Real Madrid Club de Fútbol spa
dc.subject.unesco Marketing spa
dc.subject.unesco Deporte spa
dc.description.filiation UEM spa
dc.peerreviewed Si spa


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