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How market environment may constrain global franchising in emerging markets

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dc.contributor.author Baena Graciá, Verónica spa
dc.contributor.editor Centeno, E. spa
dc.contributor.editor Veloutsou, C. spa
dc.date.accessioned 2013-11-27T17:26:05Z
dc.date.available 2013-11-27T17:26:05Z
dc.date.issued 2011 spa
dc.identifier.citation Baena-Graciá, V. (2011). How market environment may constrain global franchising in emerging markets. In E. Centeno, & C. Veloutsou (Eds.), New Perspective of Contemporary Marketing (pp. 147-160). Athens: Athens Institute for Education and Research (ATINER). spa
dc.identifier.isbn 9789609549691 spa
dc.identifier.uri http://hdl.handle.net/11268/443
dc.language.iso eng spa
dc.title How market environment may constrain global franchising in emerging markets spa
dc.type bookPart spa
dc.description.impact No data (2011) spa
dc.rights.accessRights openAccess en
dc.subject.unesco Marketing spa
dc.description.filiation UEM spa
dc.peerreviewed Si spa


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