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Le sport comme agent de changement social et de performances marketing. Le cas du Real Madrid

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dc.contributor.author Baena Graciá, Verónica
dc.contributor.editor Chanavat, Nicolás
dc.contributor.editor Desbordes, Michel
dc.date.accessioned 2015-11-18T16:04:56Z
dc.date.available 2015-11-18T16:04:56Z
dc.date.issued 2015
dc.identifier.citation Capítulo 16 spa
dc.identifier.isbn 9782717868142
dc.identifier.uri http://hdl.handle.net/11268/4580
dc.description.sponsorship SIN FINANCIACIÓN spa
dc.language.iso fra spa
dc.publisher Economica spa
dc.title Le sport comme agent de changement social et de performances marketing. Le cas du Real Madrid spa
dc.type bookPart spa
dc.description.impact No data (2015) spa
dc.rights.accessRights openAccess spa
dc.subject.uem Marketing spa
dc.subject.uem Deportes spa
dc.subject.unesco Marketing spa
dc.subject.unesco Deporte spa
dc.description.filiation UEM spa
dc.peerreviewed Si spa


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