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B2C Digital business presence in the automobile industry

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dc.contributor.author Baena Graciá, Verónica
dc.contributor.author Tepohl, Jan Ulrich
dc.date.accessioned 2016-09-16T10:18:17Z
dc.date.available 2016-09-16T10:18:17Z
dc.date.issued 2016
dc.identifier.citation Baena Graciá, V., & Tepohl, J. (2016). B2C Digital business presence in the automobile industry. Saarbrücken (Germany): Lambert Academic Publishing. spa
dc.identifier.isbn 9783659949081
dc.identifier.uri http://hdl.handle.net/11268/5764
dc.description.abstract The purpose of this work is to investigate the digital online- and website- presence of the international automobile industry. The focus is on the business-to-consumer area to find out how digital communication is designed and if there are differences in the design dependent on the type of company or its cultural origin. The research is based on different quantitative as well as qualitative studies. After the selection and validation of the test sample, a qualitative content analysis for each corporate website in the test sample is conducted. Then, an extensive quantitative content analysis is applied. In a third step interviews with nine different experts from different sectors of the automobile company are carried out to validate the previous findings and obtain deeper insights. All of the findings are statistically analyzed and comprehensively evaluated. spa
dc.description.sponsorship SIN FINANCIACIÓN spa
dc.language.iso eng spa
dc.publisher Lambert Academic Publishing spa
dc.title B2C Digital business presence in the automobile industry spa
dc.type book spa
dc.description.impact No data (2016) spa
dc.rights.accessRights closedAccess spa
dc.subject.uem Industria automovilística spa
dc.subject.uem Planificación estratégica spa
dc.subject.uem Gestión de empresas spa
dc.subject.unesco Vehículo automotor spa
dc.subject.unesco Industria spa
dc.subject.unesco Administración de empresas spa
dc.description.filiation UEM spa
dc.peerreviewed Si spa


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