How consumers process two-sided opinions and make judgments about tourist products? A theoretical model

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dc.contributor.author Bigné-Alcañiz, Enrique
dc.contributor.author Ruiz, C.
dc.contributor.author Martí Parreño, José
dc.date.accessioned 2016-10-18T12:09:37Z
dc.date.available 2016-10-18T12:09:37Z
dc.date.issued 2016
dc.identifier.citation Bigné, E., & Ruiz, C., & Martí-Parreño, J. (2016). How Consumers Process Two-Sided Opinions and Make Judgments about Tourist Products? A Theoretical Model. 23rd Recent Advances in Retailing & Services Science Conference, Edinburgh (Scotland), July 11-14 2016. spa
dc.identifier.isbn 9789038640488
dc.identifier.uri http://hdl.handle.net/11268/5875
dc.description.abstract In the tourism sector, services cannot be evaluated before consumption and consumers look for unbiased information to choice providers and destinations. However, when searching for advice on tourism services online, consumers frequently encounter multiple reviews that are contradictory and presented in different orders in terms of valence of the opinions. Therefore, a question arises on how consumers process two-sided opinions and make judgments about tourist products. We propose a research model that explains how individuals integrate opinions from contradictory reviews in the online context. Drawing on the Heuristic-Systematic model, we analyze: (1) the impact of valence sequence (the order of positive and negative online reviews) of eWom generated by consumers on consumers’ intentions to use tourist products; (2) the moderating role of heuristic information cues (consensus, source expertise and proximity of the reviews) and visual content on the impact of valence sequence on consumer behavioural intentions. spa
dc.description.sponsorship Conselleria d´Educació, Cultura i Esport de la Generalitat Valenciana (AICO2015/071) spa
dc.language.iso eng spa
dc.subject.other eWom spa
dc.subject.other Heuristic-Systematic model spa
dc.title How consumers process two-sided opinions and make judgments about tourist products? A theoretical model spa
dc.type conferenceObject spa
dc.description.impact No data (2016) spa
dc.rights.accessRights openAccess spa
dc.subject.uem Politica spa
dc.subject.uem Turismo spa
dc.subject.unesco Política spa
dc.subject.unesco Industria turística spa
dc.description.filiation UEV spa
dc.peerreviewed Si spa

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