mirage

Las autopromociones desde el punto de vista de la continuidad y la comunicación publicitaria en televisión

ABACUS/Manakin Repository

Show simple item record

dc.contributor.author Pérez Sánchez, Javier
dc.date.accessioned 2016-10-28T16:29:50Z
dc.date.available 2016-10-28T16:29:50Z
dc.date.issued 2012
dc.identifier.citation Pérez Sánchez, J. (2012). Las autopromociones desde el punto de vista de la continuidad y la comunicación publicitaria en televisión. Estudios sobre el Mensaje Periodístico, 18, 713-720. spa
dc.identifier.issn 11341629
dc.identifier.issn 19882696
dc.identifier.uri http://hdl.handle.net/11268/5914
dc.description.abstract The self-promotions today have become pieces with its own entity and of great importance within the program schedules of the chains. Not only for being links and maintain the visual continuity of the television content but also because it is a weapon of advertising communication of the channels to convince viewers. For these reasons it is important to establish the differences and common similarities of television promotions, both from the point of view of continuity and of the advertising, in order to later insert them into university teaching as a tool for teaching innovation in terms of contents refers. spa
dc.description.sponsorship SIN FINANCIACIÓN spa
dc.language.iso eng spa
dc.title Las autopromociones desde el punto de vista de la continuidad y la comunicación publicitaria en televisión spa
dc.title.alternative The self-promotions from the point of view of continuity and advertising in television spa
dc.type article spa
dc.description.impact 0.063 JCR (2012) Q4, 72/72 Communication spa
dc.identifier.doi 10.5209/rev_ESMP.2012.v18.40950
dc.rights.accessRights openAccess spa
dc.subject.uem Medios de comunicación social spa
dc.subject.uem Publicidad spa
dc.subject.unesco Centro de medios de comunicación spa
dc.subject.unesco Televisión spa
dc.subject.unesco Publicidad spa
dc.description.filiation UEM spa
dc.relation.publisherversion http://revistas.ucm.es/index.php/ESMP/article/view/40 950/39200 spa
dc.peerreviewed Si spa


Files in this item

Files Size Format View

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record