Spectator spending and satisfaction analysis in the 2017 Madrid Tennis Open according to the attendee profile

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dc.contributor.author Burillo Naranjo, Pablo
dc.contributor.author Riva, Luis Eduardo
dc.contributor.author García Unanue, Jorge Fernando
dc.contributor.author Sánchez Sánchez, Javier
dc.contributor.author Felipe Hernández, José Luis
dc.contributor.author Fernández Luna, Álvaro
dc.date.accessioned 2018-09-29T17:42:40Z
dc.date.available 2018-09-29T17:42:40Z
dc.date.issued 2018
dc.identifier.citation Burillo, P., Riva, L., García-Unanue, J., Sánchez-Sánchez, J., Felipe, J.L., & Fernández-Luna, A. (2018). Spectator spending and satisfaction analysis in the 2017 Madrid Tennis Open according to the attendee profile. Journal of Physical Education and Sport, 18(3), 1271-1275. DOI: 10.7752/jpes.2018.s3189 spa
dc.identifier.issn 2247-8051
dc.identifier.uri http://hdl.handle.net/11268/7443
dc.description.abstract The Madrid Tennis Open represents one of the most important clay court tournaments on both the ATP and the WTA circuits. Year after year, the tournament grows consistently with an increase in the number of spectators and the presence of the best current tennis players. As a result, it seems relevant to know the tournament’s impact in Madrid. The aim of this research was to measure the attendees' profile, their expenses during their stay in Madrid and their satisfaction and perception of different variables related to the event. A survey of 738 attendees, designed for this event, was conducted during the 10-day tournament. The majority of attendees were male and highly educated, and on average the respondents were 37 years old, had a monthly family income close to 2,500€ and attended the tournament for two days. The average expenditure amounted to 394€, amounting to 1,146€ for attendees residing abroad, who spend significantly more money than attendees residing in Madrid or in the rest of Spain. Satisfaction with the event was high, with player quality, match quality and stadium security being especially highly evaluated. More than 90% of non-resident attendees intend to return in the future and would recommend Madrid as a tourist destination. Learning about the attendees’ satisfaction and about the economic impact caused by the event will provide valuable data to the public and private agents involved in future decision-making. spa
dc.description.sponsorship SIN FINANCIACIÓN spa
dc.language.iso eng spa
dc.title Spectator spending and satisfaction analysis in the 2017 Madrid Tennis Open according to the attendee profile spa
dc.type article spa
dc.description.impact 0.284 SJR (2017) Q3, 101/183 Physical Therapy, Sports Therapy and Rehabilitation; Q4, 100/127 Sports Sciences spa
dc.identifier.doi 10.7752/jpes.2018.s3189
dc.rights.accessRights openAccess spa
dc.subject.uem Tenis spa
dc.subject.uem Análisis económico spa
dc.subject.unesco Deporte spa
dc.subject.unesco Análisis costes-beneficio spa
dc.description.filiation UEM spa
dc.relation.publisherversion https://www.efsupit.ro/images/stories/august2018/Art% 20189.pdf spa
dc.peerreviewed Si spa

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