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Prediction of abandonment in Spanish fitness centres

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dc.contributor.author Clavel San Emeterio, Iván
dc.contributor.author García Unanue, Jorge Fernando
dc.contributor.author Iglesias Soler, Eliseo
dc.contributor.author Felipe Hernández, José Luis
dc.contributor.author Gallardo Guerrero, Leonor
dc.date.accessioned 2018-09-29T18:02:04Z
dc.date.available 2018-09-29T18:02:04Z
dc.date.issued 2019
dc.identifier.citation Clavel San Emeterio, I., García-Unanue, J., Iglesias-Soler, E., Luis Felipe, J., & Gallardo, L. (2019). Prediction of abandonment in Spanish fitness centres. European Journal of Sport Science, 19(2), 217-224. https://doi.org/10.1080/17461391.2018.1510036 spa
dc.identifier.issn 1746-1391
dc.identifier.uri http://hdl.handle.net/11268/7444
dc.description.abstract Research question: The increase of physical exercise in fitness centres has turned these facilities in important active lifestyle promoters. However, only between 30% and 60% of subscribers still linked to the sports centre after a year. The aim of this study is to design a model to predict the drop out in fitness centres. Research methods: Monthly data corresponding to the actual behaviour of 14,522 members of three sport centres in Spain were recorded over the course of one year. In order to calculate the likelihood of drop out, logistic regressions were used to create predictive models for each centre. Results and findings: It was possible to predict abandonment of users of sport centres from their historical behaviour, although the predictive models obtained for each centre were not completely coincident. The effectiveness of the models was around 70%. Implications: The analysis of users’ behaviour in a fitness centre can allow to avoid the drop out and therefore the abandonment of physical activity. Segmenting the customers based on the likelihood of drop out may be useful for improving the effectiveness of the strategies of loyalty and for optimizing the organization of human and material resources. spa
dc.description.sponsorship SIN FINANCIACIÓN spa
dc.language.iso eng spa
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 Internacional *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/4.0/ *
dc.title Prediction of abandonment in Spanish fitness centres spa
dc.type article spa
dc.description.impact 2.376 JCR (2018) Q2, 29/83 Sport Sciences spa
dc.identifier.doi 10.1080/17461391.2018.1510036
dc.rights.accessRights closedAccess spa
dc.subject.uem Deporte spa
dc.subject.unesco Deporte spa
dc.description.filiation UEM spa
dc.peerreviewed Si spa


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Attribution-NonCommercial-NoDerivatives 4.0 Internacional Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 Internacional