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Structural equation modeling of co-creation and its influence on the student’s satisfaction and loyalty towards university

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dc.contributor.author Ribes Giner, Gabriela
dc.contributor.author Peralt Rillo, Agustín
dc.date.accessioned 2018-10-10T16:17:06Z
dc.date.available 2018-10-10T16:17:06Z
dc.date.issued 2016
dc.identifier.citation Ribes-Giner, G., & Peralt-Rillo, A. (2016). Structural equation modeling of co-creation and its influence on the student’s satisfaction and loyalty towards university. Journal of Computational and Applied Mathematics, 291, 257-263. DOI: https://doi.org/10.1016/j.cam.2015.02.044 spa
dc.identifier.issn 0377-0427
dc.identifier.uri http://hdl.handle.net/11268/7457
dc.description.abstract This article aims to measure empirically the impact of co-creation on the key marketing outcomes of student satisfaction, and the consequent loyalty induced, taking as reference the results obtained with a questionnaire used during class time among postgraduate students at Spanish universities. Our research is an approach to educational institutions’ marketing strategy with causal methodology, and, for that purpose, SEM methodology is used, from a conceptual research model with some hypothesized relations based on an in-depth literature review, confirming some concepts such as the influence of co-creation on key marketing outcomes and the importance of co-creation for marketing policies for Educational Institutions. spa
dc.description.sponsorship SIN FINANCIACIÓN spa
dc.language.iso eng spa
dc.title Structural equation modeling of co-creation and its influence on the student’s satisfaction and loyalty towards university spa
dc.type article spa
dc.description.impact 1.357 JCR (2016) Q1, 63/255 Mathematics, Applied spa
dc.identifier.doi 10.1016/j.cam.2015.02.044
dc.rights.accessRights closedAccess spa
dc.subject.uem Innovaciones educativas spa
dc.subject.uem Satisfacción del cliente spa
dc.subject.unesco Innovación educacional spa
dc.subject.unesco Consumidor spa
dc.description.filiation UEV spa
dc.peerreviewed Si spa


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