Strategic Implications of Corporate Social Responsibility in Hotel Industry:  A Comparative Research between NH Hotels and Meliá Hotels

Mattera, Marina; Moreno Melgarejo, Alberto

doi:10.18870/hlrc.v2i4.85

Español
English |

Home

Strategic Implications of Corporate Social Responsibility in Hotel Industry: A Comparative Research between NH Hotels and Meliá Hotels

Mattera, Marina; Moreno Melgarejo, Alberto

Use this identifier to cite or link to this item: http://hdl.handle.net/11268/880

Date: 2012

UNESCO Subject: Industria hotelera

Type: article

Exportar a:

Abstract:

The hospitality industry serves millions of people globally and is a multibillion-dollar industry with a significant growth expectation in the upcoming years. The Spanish tourism industry is one of the most developed sectors of the nation, being one of th

Show full item record