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Strategic Implications of Corporate Social Responsibility in Hotel Industry:  A Comparative Research between NH Hotels and Meliá Hotels

Repositorio ABACUS/Manakin

Strategic Implications of Corporate Social Responsibility in Hotel Industry:  A Comparative Research between NH Hotels and Meliá Hotels

Mattera, Marina; Moreno Melgarejo, Alberto
Use este identificador para citar o enlazar este ítem: http://hdl.handle.net/11268/880
Fecha: 2012
Materia UNESCO: Industria hotelera
Tipo: article
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Resumen:

The hospitality industry serves millions of people globally and is a multibillion-dollar industry with a significant growth expectation in the upcoming years. The Spanish tourism industry is one of the most developed sectors of the nation, being one of th

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