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Franchise expansion in the Asia Pacific region. A country choice examination

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dc.contributor.author Baena Graciá, Verónica spa
dc.date.accessioned 2013-11-27T17:26:37Z
dc.date.available 2013-11-27T17:26:37Z
dc.date.issued 2013 spa
dc.identifier.citation Baena-Graciá, V. (2013). Franchise expansion in the Asia Pacific region: a country choice examination. International Journal of Entrepreneurship and Small Business, 18(3), 247-261. spa
dc.identifier.uri http://hdl.handle.net/11268/904
dc.description.abstract The Asia Pacific region is home to about half of the world’s population. It also comprises some of the most dynamic economies in the world. Yet despite all this, little is known about the factors influencing country choice for franchise expansion into these markets. To enhance the knowledge on this issue, this study examines the effect of some host country’s variables driving franchise spread into Asian Pacific markets. Results obtained in this study are useful for understanding and predicting the demand for franchising in the Asia Pacific region. Readers are also provided with a general overview of the current state of global franchising diffusion overseas. spa
dc.language.iso eng spa
dc.title Franchise expansion in the Asia Pacific region. A country choice examination spa
dc.type article spa
dc.description.impact 0.209 SJR (2013) Q3, 169/339 Business and international management, 396/559 Economics and econometrics spa
dc.identifier.doi 10.1504/IJESB.2013.052515 spa
dc.rights.accessRights openAccess en
dc.subject.unesco Estructura del mercado spa
dc.subject.unesco Empresa transnacional spa
dc.description.filiation UEM spa
dc.peerreviewed Si spa


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