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Social responsibility as a driver of firms’ brand awareness

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dc.contributor.author Mattera, Marina spa
dc.contributor.author Baena Graciá, Verónica spa
dc.contributor.author Cerviño Fernández, Julio spa
dc.date.accessioned 2013-11-27T17:26:40Z
dc.date.available 2013-11-27T17:26:40Z
dc.date.issued 2012 spa
dc.identifier.citation Mattera, M., Baena-Graciá, V., & Cerviño-Fernández, J. (2012). Social responsibility as a driver of firms’ brand awareness. In 8th International Strategic Management Conference (pp. 1130). Barcelona, Spain. spa
dc.identifier.issn 18770428 spa
dc.identifier.uri http://hdl.handle.net/11268/945
dc.language.iso eng spa
dc.title Social responsibility as a driver of firms’ brand awareness spa
dc.type conferenceObject spa
dc.description.impact No data (2012) spa
dc.rights.accessRights openAccess en
dc.subject.unesco Responsabilidad social spa
dc.description.filiation UEM spa
dc.peerreviewed Si spa


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