TY - JOUR 
A1 - Calabuig Moreno, Ferran
AU - Núñez Pomar, Juan R.
AU - Prado Gascó, Vicente Javier
AU - Añó Sanz, Vicente
T1 - Effect of price increases on future intentions of sport consumers
Y1 - 2014
SN - 0148-2963
UR - http://hdl.handle.net/11268/3696
AB - This work analyzes the relationships between perceived value, satisfaction and future intentions among users of a public sport service who experience a price increase in the service they receive. A self-administered survey provides data from two samples (before and after the service price increase). After confirming the reliability and validity of the measures, hierarchical multiple regression provides the means for analyzing the data. The results show that the increase in the service price worsens the perception of service performance. As expected, satisfaction, perceived value and future intentions decrease following an increase in the service price. Perceived value also serves as a more effective predictor of future intentions than satisfaction. Finally, price increase has a low direct effect on predicting future intentions of sport users.
KW - Gestión de la calidad
KW - Psicología del consumidor
KW - Psicologia social
KW - Psicología social
LA - eng
ER -