TY - JOUR 
A1 - Baena Graciá, Verónica
T1 - The role of sports as an agent of social change and marketing performance: Examining the charitable face of Real Madrid
JO - Routledge International Handbooks
Y1 - 2015
UR - http://hdl.handle.net/11268/4364
KW - Marketing - Deportes
KW - Real Madrid Club de Fútbol
KW - Marketing
KW - Deporte
LA - eng
PB - Taylor & Francis
ER -